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‘I felt like I’d stumbled on a cheat code’: what is the burned haystack dating method?

Being on dating apps can feel like looking for a needle in a haystack – so Dr Jennie Young devised a technique to burn it down and find better matches

It was 2023, and Dr Jennie Young was sick of online dating. She was looking for a partner, and instead all she found in the apps were inappropriately sexual come-ons and conversations that went nowhere. It felt like looking for a needle in a big, rancid haystack. So one day, frustrated and totally out of ideas, she Googled “how do you actually find a needle in a haystack?”

The answer: burn it down.

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Apr 24, 2026 Well actually Dating Life and style

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