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Nike charges World Cup fans the most for replica shirts after price surge

England supporters face paying inflation-busting £95 for an adult shirt as the tournament begins in the US

Fans of World Cup teams kitted out by Nike face the highest costs if they want to buy a replica shirt before the tournament kicks off this week amid a “striking” overall increase in prices.

Alongside the official match versions, which are retailing for as much as €160, manufacturers typically make “stadium”, or replica, versions aimed at supporters.

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Jun 10, 2026 Nike Business World Cup

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