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As Enrollment Dips, School Administrators Turn to TikTok to Advertise

Birthrates are down. Families are leaving New York City. So educators, especially at charter schools, are expanding their marketing efforts on social media and in subway stations.

Apr 20, 2026 Charter Schools Education (K-12) Social Media

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Charter Schools Apr 20, 2026 As Enrollment Dips, School Administrators Turn to TikTok to Advertise Birthrates are down. Families are leaving New York City. So educators, especially at charter schools, are expanding their marketing efforts on social media and in subway stations.

As Enrollment Dips, School Administrators Turn to TikTok to Advertise

Birthrates are down. Families are leaving New York City. So educators, especially at charter schools, are expanding their marketing efforts on social media and in subway stations.

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As Enrollment Dips, School Administrators Turn to TikTok to Advertise

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