José Antonio Donaire is not against tourists but wants to return the city to its residents – and he is starting with its most iconic market
After decades of relentlessly marketing their vibrant Mediterranean city, the Barcelona authorities have appointed a man on a mission to say “no more” – and, he says, to return its most iconic market back to local residents.
Last year, the Barcelona area last year attracted 26 million visitors, up 2.4% on 2024. The appointment of José Antonio Donaire as the city’s first commissioner for sustainable tourism represents a significant change of heart and a shift away from viewing tourism as an unalloyed good to believing it is alienating citizens and eroding the Catalan capital’s identity.
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José Antonio Donaire is not against tourists but wants to return the city to its residents – and he is starting with its most iconic marketAfter decades of relentlessly marketing their vibrant Mediterranean city, the...
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