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‘There are no rules’: spotlight on Gossip Goblin as AI film-making enters new era

Defying criticisms of ‘slop’ and ‘theft’, the growing culture of AI-powered creativity is attracting interest from Hollywood

In a former hemstitching workshop where artisans sewed pleats for Stockholm’s 19th-century bourgeoisie, a distinctly 21st-century craft is taking root: AI film-making.

One day last week, an actor, director and composer squeezed into a tiny studio booth to record a voiceover for their next AI release. Critics disparage AI movies as “automated slop” or cheating, and fume at what they claim to be industrial-scale copyright theft. But this had a distinctly homespun feel, the little team fussing over a monologue by a poetic Scottish gorilla inhabiting a transhumanist cyberpunk universe. It was a bit like recording the Archers, one of them joked.

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May 14, 2026 AI (artificial intelligence) Film industry Sweden

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