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ACCC v Woolworths may have exposed the ‘magic’ of supermarket discounts – but will it change how we shop?

The seven-day trial in the watchdog’s case against the supermarket offered a rare glimpse into its internal machinations

Picture this: you’re at Woolworths, weighing up which laundry powder offers the best value for money.

A 2kg box of Fab is on sale with a “Prices Dropped” promotional ticket showing it “Is” $8. The label also says the laundry powder has been reduced, and “Was” $14.

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May 1, 2026 Woolworths Economics Retail industry

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