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Gen Z leads birdwatching boom as more Britons reach for the binoculars

Birdwatching no longer niche, old-fashioned pastime, says RSPB as research shows 47% increase in hobby since 2018

Birdwatching is the second fastest growing hobby for generation Z after jewellery making, according to a multiyear study of more than 24,000 people.

Almost 750,000 gen Zers (16 to 29-year-olds) in Britain regularly enjoy watching birds, a -1,088% increase since 2018, according to research by Fifty5Blue published by the RSPB.

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Apr 30, 2026 Birds RSPB Wildlife

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