Matthieu Blazy’s fifth Chanel show opens in Biarritz
Show featured pink denim and suit printed with headlines from Gabrielle Chanel’s time at resort
Chanel’s honeymoon period with new designer Matthieu Blazy shows no signs of cooling. Blazy’s fifth catwalk show – on the Biarritz beachfront where young milliner Gabrielle Chanel opened a boutique in 1915 – was an irresistibly seductive love letter to the enduring allure of the double-C logo.
On the day before the show, sales assistants at the Biarritz boutique were holding up Chanel beach towels on the shop floor to create extra changing room space for shoppers impatient to buy jeans at €3,100 a pair. Blazy’s jeans are becoming a totem of the new Chanel, which – in aesthetic, although certainly not in price – marries high taste with an inclusive, democratic point of view.
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