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Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game

  • Fifa’s 25-page sales deck produced by JP Morgan

  • Reference made to doubling global tournaments

Fifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that their plans for financial growth will be achieved by staging more tournaments, having higher ticket prices and debt financing.

A 25-page sales deck titled “Fifa Forward Enterprise Member Materials”, which has been seen by the Guardian, makes the case for the creation of a new company to run Fifa’s commercial operations, 20% of which would be sold to Joshua Kushner, a US investor who is the brother of Donald Trump’s son-in-law, Jared Kushner.

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Jul 30, 2026 Fifa World Cup 2026 World Cup
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Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game Fifa Jul 30, 2026 Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game Fifa’s 25-page sales deck produced by JP MorganReference made to doubling global tournamentsFifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that their pla...
Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game

Fifa’s 25-page sales deck produced by JP MorganReference made to doubling global tournamentsFifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that their pla...

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