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Price rises in UK shops slow as retailers apply heavy discounts to lure shoppers

Shop price inflation rose by 1% year-on-year in April, slowing from 1.2% in March, the BRC says

Price rises in UK shops have slowed as retailers applied “heavy discounting” to their goods in an effort to entice shoppers amid weakening consumer confidence, the industry’s trade group said.

Shop price inflation rose by 1% year-on-year in April, a slowdown from 1.2% in March and below the three-month average of 1.1%, according to the British Retail Consortium (BRC).

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Apr 28, 2026 Retail industry Business

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