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Nearly 25% of UK pubs and restaurants lose money, research shows

Hospitality trade bodies’ data published as celebrity chefs and restaurateurs launch campaign for VAT cut

Nearly a quarter of UK pubs, bars and restaurants are losing money, according to new survey data that came as a group of celebrity chefs and business owners stepped up their campaign for a sector-specific VAT cut.

Spearheaded by chef Tom Kerridge, leading figures in the hospitality sector are calling for VAT on the industry to be cut from 20% to 10%.

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Jun 30, 2026 Hospitality industry Pubs Restaurants

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