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O what a tangled web: unweaving the weirdest fan rumours surrounding Spider-Man: Brand New Day

Will X-Men’s Jean Grey be in the fourth Marvel Spidey film? What about Spider-Girl? Which Hulk will we see? Who is the real villain? And is Marvel fuelling the internet’s frenzied rumour machine on purpose?

It’s hard to pinpoint when Marvel trailers stopped being mere hype and started teeing up their own conspiracy theories, but it was probably around the time that early footage from Spider-Man: No Way Home appeared to show the Lizard getting thumped by thin air – and the internet correctly pointed out the recently deleted digital ghost of Andrew Garfield. Since then we’ve had Patrick Stewart’s voice hinting at a Professor X cameo in Doctor Strange in the Multiverse of Madness, and Wakanda Forever revealing a new Black Panther suit while declining to mention that Shuri was inside it.

Now it’s happening again with Spider-Man: Brand New Day. With the fourth Marvel Spidey film out next month, the internet is abuzz with predictions. “This movie is a real mystery,” Tom Holland told Esquire. “And for a large portion of the film even Spider-Man is a little bit at odds and lost and is like, ‘What is going on?’ We’re just trying to find ways to make this movie feel like a detective movie.”

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Jun 26, 2026 Spider-Man Film Culture

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