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He knew how to rock a cagoule: the sartorial legacy of Sir Keir Starmer

A man of modest tastes, the departing PM excelled in dad chic. His hair, however, had an Instagram account all of its own

It will be little consolation to Keir Starmer, who had loftier ambitions for his term of office, that he made a good fist of the tricky brief of prime ministerial style. “He had good hair” is not the legacy he hoped for. But we are where we are.

Starmer’s prime ministerial look was smart, but unpretentious and unflashy. He looks good in a dark suit, which is a bonus in this job. His suits – often bought from Charles Tyrwhitt, where a standard price tag comes in at a typically restrained, Starmer-esque £350 – were well fitted, although menswear pedants pointed out that the sleeves were a little long. (A jacket sleeve should expose a half inch of shirt cuff, leaving the hands visible.) No flashy Rolex, either: Starmer’s watch of choice is a sensible Tissot, which costs about £320.

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Jun 22, 2026 Men's fashion Fashion Life and style

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