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‘Bright, glossy and rotund’ – the best supermarket strawberries, tasted and rated

We’re well into strawberry season now, but which punnets are the pick of the crop and which hit a sour note?

The best supermarket strawberry jams, tasted and rated

Back in 1994, I used to pick strawberries in Dorset to earn extra pocket money. It was gruelling but delicious work. We’d shuffle on our hands and knees down furrowed rows of plants, picking those beautiful, fat red berries and trying not to eat too many along the way. We were paid by the punnet, which at my picking speed amounted to less than £1 an hour, unlike the impressively fast seasonal workers who came to our village every summer.

I scored the strawberries below on sweetness first, using a Brix refractometer, which measures the sugar content of fruit and veg (each Brix point represents 1% sucrose in the juice by mass). Sweetness isn’t everything, however, and some of these berries had a lovely, complex, honeyed or floral flavour. Tartness is important, too, for bringing balance and a refreshing quality to the eating experience. As a general rule of thumb, go for fruit with a bright red body, fresh green leaves and a powerful but fresh aroma.

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Jun 20, 2026 Fruit Life and style Food

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