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Hugo Boss shares rise as it reviews Frasers takeover offer

Mike Ashley’s retail group has made a near-€2bn takeover bid for fashion house, in which it already holds a 26% stake

Shares in Hugo Boss jumped nearly 7% on Thursday after the company said it would “thoroughly examine” a near-€2bn takeover approach from the Sports Direct owner Frasers Group.

Mike Ashley’s fashion and sportswear group has pounced on the German fashion house, in which it already owns just over 26%, saying late on Wednesday that it was offering about €1.98bn (£1.73bn) to take full control of the business.

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Jun 11, 2026 Retail industry Mergers and acquisitions Frasers Group

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