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Mike Ashley’s Frasers makes €1.98bn takeover bid for Hugo Boss

Fashion and sportswear group, which owns 26% of the German luxury brand, is now seeking full control

Mike Ashley’s retail group, Frasers, has launched a near-€2bn takeover offer for the German luxury fashion brand Hugo Boss.

The fashion and sportswear group, which owns 26% of Hugo Boss, said it is offering to pay about €1.98bn (£1.73bn) for the remainder of the business to take full control.

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Jun 10, 2026 Frasers Group Retail industry UK news

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