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Pub chain Fuller’s hopes for bumper summer from World Cup and staycations

Company says it has strong bookings for England matches and has spruced up gardens for domestic tourists

The boss of pub and hotel chain Fuller’s has said that the evening kick-off times of World Cup matches will provide a double-hit of business through the peak summer period, as the group gets “garden-ready” for fans before the tournament.

Simon Emeny, the chief executive of Fuller, Smith & Turner, said that there have been strong advance bookings for the World Cup and that it has spruced-up garden areas across its 337 pubs, hotels and inns to cater for a bumper summer.

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Jun 10, 2026 Business Beer Food

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