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David Sullivan’s Sport newspapers used sexualised images of underage girls as ‘bait for predatory men’

Former victims’ commissioner says publication ‘deliberately came as close as possible to breaking the law’

David Sullivan’s Sport newspapers used sexualised images of underage girls as “bait for predatory men”, the former victims’ commissioner has said.

Vera Baird spoke amid scrutiny of the newspapers’ ’Countdown to 16’ feature, where during Sullivan’s tenure as owner, models were pictured in lingerie and bikinis in the weeks before their 16th birthdays, until they could legally be shown topless.

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Jun 9, 2026 David Sullivan Media UK news

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